Social media platforms can be, without question, some of the most effective resources in your digital marketing arsenal.
But if you’re slow to respond to fans and critics alike, social media could very well become your worst nightmare.
“When a customer or any random person posts a question, complaint or any type of comment on a company’s Facebook page, that individual has put him or herself out there and is undoubtedly watching and waiting for a response,” says Ellen Gipko of Social Media Today. “A company that doesn’t respond at all looks really bad, as if no one at the company cares. Those businesses need to hire a social media manager or give it up altogether. A social media page without a dedicated attendant is a very sad state of affairs.”
So what are the appropriate response times involved with social media communications and marketing? To learn more, check out this insightful infographic from HubShout shared below.