What is the true value of social media marketing? Ask anyone who knows what they’re doing and how to make the most of today’s leading social channels, and you’re bound to get an optimistic earful.
“As the social advertising market grows to a projected $11 billion by 2017, targeting mobile Facebook, Twitter, and LinkedIn users has become key to smart social marketing,” says Dave Donohue of Unified Social.
According to Donohue, the key factors driving the shift to mobile include:
- Mobile users share nearly twice as often as desktop users
- Mobile Twitter users are 79% more likely to be on Twitter several times per day
- Facebook already has 16% market share of global mobile advertising
Unified Social recently published the following infographic which details in compelling fashion why there’s such a mad rush to mobile among today’s smartest social marketers.