Smith Micro, Zonetail Hone in on Contextual Mobile Marketing in Hospitality Apps

hospitalityTo combat the scourge of mobile spam while more effectively engaging customers through mobile in the hospitality industry, Zonetail will deploy NetWise Captivate from Smith Micro.

According to detail shared with MMW, the new solution will enhance Zonetail’s apps used by hotels and condos to connect guests and residents to onsite amenities and local businesses.

The NetWise Captivate platform will add real-time context, predictive customer profiling, and a deep understanding of consumer intent to Zonetail’s ‘anchored local’ mobile platform.

Using the insights gleaned through NetWise Captivate, hotels will be able to provide customized mobile notifications, offer timely virtual assistance, and deliver relevant promotions to guests, creating a “truly personalized customer experience.”

“We chose to work with Smith Micro because of their long-standing legacy as a leader in wireless technology and expert knowledge of embedded mobile software,” says Mark Holmes, Zonetail’s CEO. “The NetWise Captivate solution gives us the ability to capture behavior-based consumer data from smartphones to enhance our anchored local platform with intelligent, personalized marketing engagement.”