The mobile app market continues to grow by an incredible amount year after year, with new research estimating the entire market will reach $15 billion by 2013.
Mobile research firm Research2guidance recently published a comprehensive report entitled “Global Smartphone Application Market Report 2010,” which was an update for the smartphone app market for the first half of 2010. In it, the firm indicates the market has already reached $2.2B in the first six month of this year, well on track to reach the $15B estimate for 2013.
While the firm’s estimates were attributed mostly to the obvious growth of app stores like Apple’s and the Android Market, Research2guidance expects future growth to be driven by “niche stores for verticals such as business or health.” As for app downloads, the research indicates numbers reached a total of 3.8 billion in the first semester of this year, compared to 3.1 billion for all of 2009.
A primary contributing factor to the growth of mobile apps is the steady adoption of smartphones, which the firm estimates will increase from about 100 million in 2009 to nearly 1 billion by 2013.