Settlement Proposed in Class Action Suit Over Unsolicited Text Messages

Several weeks ago, a notification program was launched per the order from the United States District Court for the Central District of California. The effort was designed to …

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Several weeks ago, a notification program was launched per the order from the United States District Court for the Central District of California. The effort was designed to alert countless mobile users about a proposed class action settlement that could affect their rights.

The notification went to persons who had previously received a text message promoting footwear and apparel company Steve Madden’s products and events. Given how a resolution to this mess is shaping up, a boatload of cash payments could be headed for a large number of people.

The Steve Madden settlement will resolve a class action lawsuit, titled Ellison v. Steven Madden, Ltd., that alleges the company sent unsolicited text messages to consumers advertising Steve Madden’s fashion products and promotional events. According to the class action lawsuit, these text ads violated the Telephone Consumer Protection Act because consumers did not consent to receive them.

It should be noted that Steven Madden “denies any wrongdoing” but has agreed to establish a $10 million class action lawsuit settlement in hopes of expediting a resolution to the litigation.

According to published reports, class members of the Steven Madden text class action settlement “include all U.S. persons who, from July 2010 until September 25, 2012, received a text message promoting Steve Madden products and/or events from the “short codes” 91919 or 623336.”

For now, all eyes are looking ahead to a final fairness hearing scheduled for February 25, 2013.

All claim forms and related information about this matter can be obtained here.

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2 comments

  1.    Reply

    Something is wrong with the short code ecosystem if these mass spam lawsuits keep happening. All players in this closed ecosystem need to sit down and figure this out. That must include discussion of extreme cost of short codes. The high cost is encouraging inappropriate innovation. We need innovation that benefits consumers first and foremost. Where is the forum for an open discussion?

  2.    Reply

    Something is wrong with the short code ecosystem if these mass spam lawsuits keep happening. All players in this closed ecosystem need to sit down and figure this out. That must include discussion of extreme cost of short codes. The high cost is encouraging inappropriate innovation. We need innovation that benefits consumers first and foremost. Where is the forum for an open discussion?