Samsung Tops Apple in Race for Tablet Supremacy

Samsung Tops Apple in Race for Tablet SupremacyIt’s one small step for Samsung, and one giant blow to Apple’s ego.

Samsung has topped ABI Research’s tablet vendor Competitive Assessment, beating out every other tablet titan on the market today.

Twenty-three of the world’s leading tablet vendors were analyzed in this ABI Research Competitive Assessment complete with a vendor matrix which ranks companies on several criteria for product Implementation and vendor Innovation.

When the smoke cleared, Samsung prevailed over all other tablet vendors in the Innovation category and finished second overall in the Implementation strategy.

For the 2013 calendar year, however, the top three vendors for tablet market share were Apple, Samsung, and Amazon.

Apple’s iPad walked away in first spot with 45% shipment share of tablets. Samsung was the next closest vendor with 23% shipment share for the 12-month period and Amazon rounded out the top three with 6.5% share of the tablet shipments.

“Our assessment provides a strong portrayal of what elements contribute to a tablet vendor’s success in an extremely volatile market,” says research analyst Stephanie Van Vactor. “Samsung and Apple maintain a strong lead over other vendors, but competition is heating up and the market could change drastically over the next year as price and value become stronger criteria for purchases.”

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