Samsung Reaches 166 Million Mobile Business Customers

Samsung Reaches 166 Million Mobile Business CustomersBy the start of 2014, Samsung had 166 million mobile business customers, according to ABI Research.

Defined as employed individuals using their smartphone for business and personal reasons, this large enterprise community is chiefly made up of “the more fickle BYOD users,” ABI says. Consequently, Samsung wants to capture more share of the corporate liable smartphone market, and wants more enterprise apps developed for its platform.

“Samsung continues to make strides in the enterprise and remains confident in their strategy to support enterprise mobility efforts,” says Jason McNicol, a senior analyst at ABI. “If you look at other device OEMs with an enterprise mobility focus, they tend to have a single solution available. Samsung on the other hand has SAFE, Knox, virtualization, and possibly Tizen as enterprise solutions. No other OEM is taking such an aggressive stance towards enterprise mobility.”

According to the same published report, Samsung’s move towards the enterprise began just under five years ago and has slowly built up momentum since.

Key initiatives along the way, ABI explains, have led to twenty-three smartphones and tablets being released and deemed enterprise ready as a result of a diversified partner network that focuses specifically on enterprise needs.

“This past year, however, showed Samsung is not invincible as evidenced by launch delays and security issues in KNOX, its flagship enterprise mobility platform,” McNicol add. “Samsung has the capabilities and resources to overcome these hurdles, but is the market willing to wait? Fortunately for Samsung, the enterprise mobility market has lots of room to grow.”

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