Samsung Galaxy S4 Unpacking Was a ‘Social Media Event’

On Friday, the team at Salorix – the smart social engagement platform – released a social media report that looks at Twitter conversations centered on the Samsung Galaxy …

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On Friday, the team at Salorix – the smart social engagement platform – released a social media report that looks at Twitter conversations centered on the Samsung Galaxy S4.

The report reveals how Samsung dominated Twitter with more than a half-million Tweets on Thursday when the new flagship smartphone was unveiled.

Among the highlights from the report:

  • 318,430 Tweeters contributed to the total 609,248 Tweets
  • 42% of the overall hashtags used are from Samsung campaigns, including #unpacked, #thenextgalaxylaunch, #thenextgalaxy etc.
  • Android OS, Eye Gestures, Powerful Battery, Dual Camera and Super HD Screen were the main features discussed.
  • Tweeters were mainly from Brazil, Indonesia, Venezuela, Singapore, Thailand, Spain, Malaysia, France and India

The entire report from Salorix can be viewed here.

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    This was a great launch but they still lack the real buzz of Apple's launches. Very social media orientated is good though