Rumor: Xbox to Challenge Apple TV in Living Room

According to a new slate of rumors surfacing from sources close to Microsoft, the tech giant is allegedly planning to give Apple a challenge in the set-top TV box department.

Based on the chatter we’re hearing, the Xbox brand is what will be used to give Apple this anticipated challenge.

This allegedly “affordable” system will serve up all the features you would expect. It will deliver access to Xbox entertainment services and video gaming.

“The device will run on the core components of Windows 8 and support casual gaming titles rather than full Xbox games typically found on a dedicated console,” The Verge reports. “Although hardware specifications aren’t fully locked down, we understand Microsoft will use a chipset to enable an “always on” device that boots quickly and resumes to near-instant access to TV and entertainment devices.”

When contacted about the rumor in question, a representative for Microsoft said the following:

“Xbox 360 has found new ways to extend the console lifecycle by introducing controller-free experiences with Kinect and re-inventing the console with a new dashboard and new entertainment content partnerships. We are always thinking about what is next for our platform and how to continue to defy the lifecycle convention.”

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