RUMOR: Amazon to Buy Jumptap and Launch Mobile Ad Network

It’s unlikely you’re going to find a bigger or hotter rumor in the digital space today.

According to published reports Thursday, Amazon – with its hugely popular Kindle Fire and its thriving mobile-ad endeavors – may take a major step toward becoming a bigger player in the industry than it already is.

If the rumor mill proves correct, Amazon may purchase Jumptap and roll out a mobile ad network of its own.

That’s the talk around AdAge at least.

That kind of move would mimic how Apple entered the mobile-ad space — by acquisition. Two years ago, it snapped up mobile-ad network Quattro Wireless and launched a mobile-ad format called iAd.

“Amazon also owns massive mobile traffic,” the report reads. “About half of all U.S. adult smartphone subscribers visited Amazon sites and apps in March, according to ComScore. That makes Amazon the fourth-most-visited property on smartphones.”

Although Amazon’s formal entry into mobile advertising won’t come without a fair share of obstacles and initial challenges, most analysts seems to think Amazon would be up for the task. And that could prove a game-changer for the mobile ad industry as we presently know it.

To check out the complete report from AdAge, click here.