Rocket Fuel says it’s ready to blast off with a new generation of solutions for digital marketers.
On Thursday, the provider of artificial intelligence (AI) advertising solutions touted its new Mobile Advertising Suite, which we’re told has “already delivered significant return on investment” for hundreds of global advertisers.
According to eMarketer, mobile ad spending is expected to double to $9.6 billion this year and skyrocket to $35.6 billion by 2017, thanks to an explosion in consumers’ mobile device usage.
Bolstering the capabilities of its solutions amidst the ongoing evolution of mobile advertising, Rocket Fuel says that with its Mobile Advertising Suite, advertisers can achieve a number of important things, like driving in-store activity by utilizing Rocket Fuel’s big data analytics to build anonymous location profiles that marry consumer intent with geographic behavior.
“Marketers are recognizing more and more that even though a smaller screen, mobile provides a compelling stage for storytelling that moves brands closer to their consumers than ever before,” says Greg Stuart, CEO of the Mobile Marketing Association. “As a respected player in display advertising, Rocket Fuel’s investment and commitment to mobile with the launch of their Mobile Advertising Suite is emblematic of how digital marketing companies are now applying their expertise and leveraging their success with mobile.”
To learn more about what Rocket Fuel is bringing to the table in 2014, click here.