Late last week, RME360 announced the launch of LocalMotion, a web-based SEO program designed to “improve advisors’ local search visibility in their target markets.”
In short, the program identifies and repairs inconsistent listings of advisors’ company contact information, otherwise known as citations.
LocalMotion works to ensure an advisor’s online search results are consistent and visible across more than 150 different local search portals and navigation tools such as Siri and TomTom. This advisor-focused program also includes custom review cards for an advisor’s business as well as instructions for how to obtain and promote reviews hosted on third-party sites, per the SEC’s new IM Guidance Update No. 2014-4.
According to the SEC’s IM Guidance Update No. 2014-4 released in March, Guidance on the Testimonial Rule and Social Media, advisors are now permitted to have and share some third-party reviews with their clients, prospects and community. As a result of this update, LocalMotion is consulting advisors on how to obtain, manage and leverage independent online reviews made by consumers.
“Search marketing needs to be an integral part of every company’s marketing plan, no matter its size,” explains Amy Romero, SVP of Marketing & Product Solutions for RME360. “In order to create credibility online and within your community, a business needs to have consistent and accurate visibility across search engines, citations and reviews. We created an affordable solution for small businesses to address this growing and critical need.”