RIM Reveals New BlackBerry Attributes Ahead of BB10 Launch

On Monday, just 48 hours before the new BlackBerry 10 line is formally unveiled, RIM has confirmed some attractive new attributes to BlackBerry World.

The freshly-rebranded BlackBerry World storefront for BlackBerry 10 will offer one of the most robust music and video catalogs in mobile today, RIM announced.

The new BlackBerry World will include an extensive catalog of songs as well as movies and TV shows, with most movies coming to the store the same day they are released on DVD, and next day availability of many current TV series.

According to details provided in today’s press release, content from all major studios, music labels and top local broadcast networks will be included.

“Music and video content is an integral part of a rich mobile experience. People want easy and convenient access to their favorite music, movies and TV shows wherever they are,” says Frank Boulben, Chief Marketing Officer at Research In Motion. “RIM is committed to working with content providers to bring the best, most up-to-date content to our customers with BlackBerry 10, and to make it easy for them to get what they want.”

MMW will bring you ongoing coverage of the BlackBerry 10 launch this week.

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