MMW received a heads up this morning on a new partnership that is promising for publishers.
ReviMedia, Inc., a lead generation company, says its teaming up with LeadCloud, a lead service platform that connects lead buyers and sellers.
We’re told the integration of LeadCloud’s platform into ReviMedia’s proprietary lead marketplace, LXP, provides both systems with the ability to expand their lead buyer mix. Conceivably, this offers additional monetization streams for its publishers.
ReviMedia’s proprietary lead exchange platform LXP was developed completely in-house. The full-service platform is connected to over 1,000 publishers and has so far processed over 6mm leads.
By partnering with LeadCloud, ReviMedia says it will be able to extend LXP’s existing buyer base and vertical mix to its publishers.
“In our effort to make LXP the foremost lead marketplace in the industry, partnering with LeadCloud’s platform is a valuable partnership that will add to LXP’s value. We believe this integration will be advantageous for our partners,” says COO of ReviMedia Bas Offers.