Swrve, a leader in mobile marketing automation, has announced it will support iBeacon technology that are bringing geo-targeted campaigns to the mobile app.
Technologies like iBeacon allow retail marketers to forge highly individualized and optimized in-store experiences for consumers. The aim, of course, is to boost both customer satisfaction and revenue.
“Swrve already enables marketers to build targeted, multi-touch campaigns and experiences within the mobile app. To enable those campaigns, Swrve collects data relating to mobile activity that is unrivalled in scope and granularity,” according to a provided statement. “With iBeacon support, as users enter clearly defined areas within a store, Swrve will automatically trigger in-app campaigns that leverage that data.”
This development affords retailers a multitude of ways to promote their products, including pushing relevant offers direct to a mobile device, relaying offers on specific products to targeted users, and updating app navigation and featured item info in real-time.
“It is becoming increasingly apparent that the mobile app is a complement to bricks-and-mortar retail. In fact, it could turn out to be traditional retailer’s best friend,” said Christopher Dean, CEO of Swrve. “Our iBeacon support means that for the first time it is possible to customize in-store offers and experience based on our understanding of the consumer derived from other channels such as mobile and web as well as real-time proximity data. That means fantastic, memorable customer experiences – and greater revenues as a result.”
Swrve partner Rosetta, a leading consumer engagement agency, agreed.
“We believe iBeacons represent a huge opportunity for traditional retailers,” said Grant McDougall, Managing Partner at Rosetta. “As a partner of Swrve, we’re hugely excited to be implementing this technology and connecting online data with real-world location-based campaigns. That combination has the potential to change the retail landscape entirely.”