The future of mobile shopping may already be here, but it seems the mobile shopper is still a few steps behind.
That’s the essential summary opinion presented in the findings of a new survey from Retale.
The location-based shopping platform found that 71% of mobile app users don’t like the idea of being tracked into a store via their smartphones, and 56% say they are not interested in receiving push notifications while shopping.
“For retailers looking to maximize traffic and sales, understanding consumer motives and desires is the best way to improve the shopping experience,” says Retale President Patrice Dermody. “And that could mean helping consumers better understand the benefits of these technologies in order to break down the barriers to widespread adoption.”
The survey asked more than 3,000 iOS and Android users about their mobile shopping experiences, usage and overall awareness.
And despite the growing list of ‘game-changing’ mobile technologies ranging from Apple iBeacon, that send in-store push notifications to nearby smartphone users, to mobile payment and shopping coupon options such as Google Wallet, consumer adoption has been slowed by lack of awareness and understanding, according to survey results.
In fact, 75% of survey respondents were unaware that iBeacon exists, while only 11% of Android users claim to use Google Wallet, and just 23% of iOS users have tried Passbook for coupon shopping offers.
To peruse the complete survey results, click here.