Ooyala has just released its Q1 2014 Global Video Index, which reveals that the continued growth of mobile and tablet viewing.
Remarkably, mobile and tablet viewing represented over 21 percent of all online video plays in Q1 2014, up from 3.4 percent in Q1 2012 and just over 9 percent in Q1 2013.
“With a year-over-year increase of 532 percent since 2012, mobile and tablet video consumption is clearly becoming mandatory for any company in the video business,” the report summary reads.
Curiously, despite Android’s greater smartphone market share, iOS still dominates viewing in terms of smartphone video plays.
Additionally, while the majority of plays on tablets were short-form videos, viewers clocked 48 percent of their overall viewing time watching videos of 30 minutes or more.
Tablet viewers also spent more than three quarters of their time (77 percent) watching videos of at least ten minutes in length
“The statistics in our Global Video Index continue to affirm our belief that mobile is in large part the future of video and TV consumption. We see the acceleration of mobile video consumption happening globally, as consumers in every region adopt mobile and tablet video faster, and interact with it longer,” said Jay Fulcher, chief executive officer at Ooyala. “These insights validate the tremendous opportunity for broadcasters and publishers to tap into additional multiscreen revenue streams, grow and maintain loyal audiences across all devices, and build a fundamentally better video business.”