Prices are falling at Apple, but not in a good way for customers.
Very quietly on Tuesday, Apple made a few subtle but still noticeable changes to its “Reuse and Recycle” program.
For customers in the United States and Canada, Apple has now reduced the value of iPhone trade-ins.
Canadian media is reporting that Apple has reduced the maximum recycling trade-in value by $45. What does that mean for customers? The new top value is now $225, as opposed to the previous $270.
The new pricing threshold is already in effect in the U.S. and Canada.
“In March,” reports Sam Lehman of Headlines & Global News, “the Cupertino tech giant offered as much as $275 for an iPhone trade-in, this was for a high-end model in pristine condition. In August 2012, the company offered up to $345 for iPhone 4S, which was then the latest smartphone. But the new price change is the lowest the company has ever offered since the program’s launch.”