Qualcomm Goes to The Dogs with New Mobile Effort

Qualcomm is tackling an entirely new product genre with its latest effort.

One of Qualcomm’s wholly-owned subsidiaries, Snaptracs, is moving ahead with a new creation dubbed “Tagg,” a GPS-enabled collar that helps people keep tabs on their dogs (or cats) – an especially helpful tool should your pet turn up missing.

Hundreds of thousands of pets go missing every year, and according to the National Council on Pet Population Study and Policy, only 15 to 20 percent of lost dogs and only two percent of lost cats are ever returned to their owners.

Tagg, Qualcomm says, is a purpose-built solution that uses a sophisticated combination of GPS and wireless technology to monitor a pet’s location and quickly notify the owner via email and/or text if the pet leaves its Tagg zone, the area where it spends most of its time—typically the home, yard and adjacent areas.

The Tagg tracker is designed for dogs and cats over 10 lbs. and is a small, lightweight device that attaches to an existing collar.

“We created Tagg because we understand that pets are an important part of today’s family. As pet owners ourselves, we were inspired to design a purpose-built solution that provides owners the peace of mind that their pet is where it is supposed to be,” said Dave Vigil, president of Snaptracs. “A lost pet is something no owner wants to experience, and we are proud to have developed a simple-to-use and affordable tracking system that will help reunite pet and owner quickly if the pet wanders off.”

Tagg—The Pet Tracker service is provided on the Verizon Wireless network.