With South by Southwest set to kick off this weekend, some of the most prominent names not only in entertainment and technology are inbound for Austin, Texas, but the leader of the free world and the First Lady are expected, too.
The organizers of SXSW say that President Barack Obama will appear as part of a Keynote Conversation at SXSW Interactive this Friday, March 11 and First Lady Michelle Obama will be the opening Keynote at SXSW Music on Wednesday, March 16.
“This marks the first time in the 30-year history of SXSW that a sitting President and the First Lady have participated in the event, which is known for showcasing the most innovative ideas and creative talent of our time,” a statement to the media reads.
President Obama will sit down with Editor in Chief of The Texas Tribune Evan Smith for a conversation about civic engagement in the 21st Century before an audience of creators, early adopters and entrepreneurs who are defining the future of our connected lives. The President will call on the audience to apply their ideas and talents to make technology work for us – especially when it comes to tackling big challenges like increasing participation in the political process and fighting climate change.
“I can’t imagine a better way to celebrate our event’s 30th year than to welcome both the President and First Lady to SXSW,” said event co-founder Roland Swenson. “As each new generation comes up at SXSW they look for ways they can be of service, and it’s important to reflect and support that message. President and Mrs. Obama’s visit here will inspire attendees to that purpose.”
Stay with MMW throughout SXSW 2016 for complete coverage straight from the convention floor in Austin.