Fashion News: PredictSpring, a mobile commerce leader, today announced it has partnered with Tommy Hilfiger, a world recognized premium lifestyle brand (owned by PVH Corp. – NYSE: PVH), to build and launch its first ever mobile app targeting the European market. The app offers consumers in 17 countries and 4 languages the ability to, among other things, shop looks directly from the brand’s Instagram feed, including looks from the TommyxGigi capsule collection. The app is also the first to integrate the Hilfiger Club loyalty program.
“Tommy Hilfiger is such an iconic global brand with a loyal following. The functionality and ease-of-use of its new mobile app offers a unique way for customers to connect with the brand, and provides an opportunity for fans to develop a deeper connection with its brand ambassador Gigi Hadid,” said Nitin Mangtani, Founder and Chief Executive Officer of PredictSpring. “In an era of mobile first, consumers are spending most of their time on mobile devices, and mobile apps provide an instant, direct-to-consumer shopping experience seamlessly blending content and commerce.”
Notable features of Tommy Hilfiger’s new European mobile app, powered by PredictSpring, include:
Shop-the-Look on Instagram – Consumers can easily browse and purchase from the Tommy Hilfiger Instagram feed, seamlessly integrated into the app, including styles from the TommyxGigi capsule collection. A “buy button” encourages purchase and makes checkout fast, simple, and secure.
Loyalty Card Integration – Members of the Hilfiger Club can login to their loyalty accounts via the app and receive personalized messages, promotions and event invitations. Consumers also have immediate access to loyalty rewards.
In-Store Item Scanning – Allows app users to scan tags in-store to check product availability and order items directly through the app.
Enhanced Personalized Features – Consumers receive push and geo-fence notifications, allowing them to access wishlists, purchase history, and a store locator feature within the app.
“Our mission was to democratize the runway and make every look immediately available to all consumers around the world,” said Avery Baker, Chief Brand Officer, Tommy Hilfiger. “Our social channels amplify the dynamic, engaging story around our runway shows, and we wanted to take this to the next level with the integration of shopping functionality via a dedicated mobile app. The PredictSpring approach creates a seamless consumer experience that reflects how the current generations of digital natives are using social media and interacting with their favorite brands today.”
The Tommy Hilfiger app is available for download now in the Apple App Store and the Google Play store.
