On Wednesday, MMW was briefed by the folks at PR Newswire on a subject they know a lot about — press releases.
Driving discovery is a critical part of strategic content marketing, the industry titan says, and wire distribution is a “tried and true method of content promotion.”
In short, a newswire service can help you reach vast new audiences with your carefully crafted content, helping to drive discovery and increase brand awareness.
But how can a wire service help you? And how do you decide which wire service is the best fit for your plans?
“Buyer’s Guide: Press Release Service Providers covers the questions you should be asking to ensure your choice of newswire is the right match for your brand’s needs,” PR Newswire says.
If you want to learn more, you can download the whitepaper here.