Placecast, who’s been piling up the awards for its innovative use of digital marketing to drive consumers to physical environments, has been named a Webby Award Official Honoree for 2010 in the “Best Use of GPS or Location Technology” category.
In creating the concept of “geo-fence marketing,” with its unique ShopAlerts location-based advertising solution, Placecast has won numerous awards already this year, including the top prize for innovation given by the National Retail Federation, the 2010 RACie award and “The BIG Minute of Innovation” award, led by the San Francisco Bay Area Interactive Group (SFBIG).
ShopAlerts is built on a proprietary location-based platform that allows advertisers to target consumers based on where they’re at and where they’re going, while maintaining the ability to reach those consumers across any connected device- the Web, email, mobile and WiFi.
Utilizing the geo-fence concept, combined with innovative mobile marketing solutions, has positioned Placecast to become a clear leader in location-based mobile marketing- and the growing number of awards under its belt is testament to its success.
“Retailers are looking for innovative ways to use emerging forms of technology to drive in-store traffic. Our ShopAlerts service is an excellent example of mobile marketing and advertising driving ROI in an innovative and relevant way for consumers and the brands they love,” says Alistair Goodman, CEO of Placecast.