Pinterest, SparkPost Partner to Personalize Email Campaigns

Pinterest, SparkPost Partner to Personalize Email CampaignsAccording to an announcement shared this week with MMW, the team at Pinterest and SparkPost have teamed up for the purpose of personalizing email campaigns.

SparkPost, a cloud email service provider, says that Pinterest is integrating with SparkPost Elite as its new email delivery service.

Pinterest has consolidated the sending of both engagement and transactional emails onto the SparkPost Elite platform, taking advantage of its proven high inbox delivery rates and dedicated enterprise class service.

After researching the cloud email services on the market today, Pinterest selected SparkPost Elite, citing its excellent global ISP relations, ability to stream real-time event data via webhooks for use in personalization and sending, as well as SparkPost’s experience at providing white-glove service, an announcement from SparkPost explains.

“SparkPost Elite provides us with the enterprise-class service we require,” said Cole Rottweiler at Pinterest who led the evaluation. “We use A/B testing and SparkPost’s streaming webhooks email metrics data to dynamically adjust our content and how we send emails based on live feedback. This improves engagement and lets us monitor the health of our email channel in real-time.”

To learn more about SparkPost, check them out here.