Pinterest Pinning Goes Mobile: Most Are ‘Phoning It In’

??????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????Planning on pinning something on Pinterest? Bet you’ll do it via smartphone.

We’re not clairvoyant. We’ve got the research to back it up, no soothsaying required.

That’s because eMarketer estimates that 40.1 million US consumers will use Pinterest via any device at least monthly this year.

“Based on recent data, it’s likely that most of this activity will take place on mobile,” according to research by eMarketer.

According to Q2 2014 research by ShareThis, U.S. internet users logging on to Pinterest via mobile were three times more likely to pin than desktop users.

Pinterest does indeed nab the mobile device championship ring. Three-quarters of the sharing on Pinterest comes via a mobile device. On the other hand, Facebook — still the “social share leader” — booked just over half of its shares via smartphone or tablet.

“That the majority of pins happen on mobile makes sense when one looks at how much time Pinterest users spend with the social site on different devices,” say eMarketer analysts. “In February, 2014 research by comScore, mobile dominated desktop when it came to share of Pinterest time, claiming 93 percent of all time U.S. Pinterest users spent on the social platform, compared with just 7 percent for PCs.”

Research by Luth Research for ExactTarget has discovered that smartphones lured the overwhelming share of mobile visits to Pinterest in the US, at 83 percent, vs. 17 percent from tablets. In fact, according to the stats, no other online property studied saw a bigger gap between the two devices.

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