Regardless of the search engine in question, pay-per-click and paid search advertising has long been an effective method of online advertising.
Since mobile consumership has continued to grow by leaps and bounds, particularly over the last two years, many advertisers are shifting their pay-per-click advertising dollars from online to mobile.
According to research by San Diego-based Covario and highlighted recently by Search Engine Watch, one third of last quarter’s paid search advertising was spent on mobile.
When it comes to dollar-to-dollar spending, it looks something like this:
- 67% desktop
- 18% mobile
- 15% tablet
The increase in both mobile consumer adoption and mobile ad spending is most prevalent in North and South America, particularly the United States, Canada, Mexico, Brazil, and Chile.
To read the article in full please visit Search Engine Watch.