Millennials Are Highly Mobile, But Not for Shopping … Yet

Millennials Are Highly Mobile, But Not for Shopping ... YetMobile millennials can’t stand being parted from their smartphones, but that love hasn’t spread to using their devices for purchases … at least not yet.

A June 2015 study by MocoSpace and Social Lens Research shows that almost two-thirds of U.S. millennial mobile phone users said they did not make purchases on their phones.

Only 23 percent used the mobile internet to buy — and fewer than a fifth used apps when they did so.

Continue Reading

Posted in Marketing Strategy, Platforms, Technology0 Comments


‘The App Secret’: MMA Webinar Shows How To Succeed with Branded Apps

‘The App Secret’ MMA Webinar Shows How To Succeed with Branded AppsCircle Tuesday, July 28 on your calendar. That’s when the Mobile Marketing Association (MMA) will present a special webinar — “The App Secret: How To Succeed Where So Many Fail” — from 1 to 2 p.m. (CDT).

The webinar, featuring presenters Meredith Tretiak, Director of Product Marketing, and Tom Farrell, Director of Marketing, will discuss the ways in which brands are under pressure to extend value to mobile.

“In this session you will learn how to generate the most value from a branded app and get a clear understanding of the pitfalls along the way — and how to avoid them,” according to the MMA. “We will discuss strong app design, how to create a plan for acquiring users, and the ways in which you can build relationships with those users and thus deliver long-term value.”

Continue Reading

Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Marketing, News, Platforms, Technology0 Comments

Here’s What Happened in Mobile Marketing This Week

Here’s What Happened in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

To Catch Those Youngins, You Gotta Go Social
It’s tough to be a marketer these days. The landscape changes constantly — and what used to be at least a year or two window to adjust advertising campaigns is now often eclipsed into months or even days.

Can Any Company Afford to Ignore Digital Asset Management and Data Analytics?
“The honeymoon is over for marketers when it comes to getting a free pass on proving ROI for their efforts. It’s no different for the products and services used for digital marketing. Digital asset management (DAM) is right at the pointy end of the CEO and customer sword to prove its worth.”
Continue Reading

Posted in Announcements, Mobile Devices, Mobile Marketing, News, Platforms0 Comments

Shares of Amazon Reach New All-Time Highs

Shares of Amazon Reach New All-Time HighIt’s a big day for Amazon.

Shares of Amazon exploded to the upside today, to the tune of 20% at one point this morning, reaching all-time highs on Wall Street.

“The e-commerce giant said after the closing bell Thursday that revenue for the three months ended in June rose 20% to $23.2 billion on a profit of $92 million, or 19 cents a share,” USA Today is reporting.

Continue Reading

Posted in Announcements, Mobile Devices, News, Platforms0 Comments

Time to ‘Tune’ in: Mobile Marketing Automation Company Artisan Acquired

Time to 'Tune' in Mobile Marketing Automation Company Artisan AcquiredOn Thursday, at its annual Postback conference in Seattle, TUNE — an enterprise SaaS platform for mobile marketing — announced its acquisition of Artisan Mobile.

Artisan’s analytics, testing and marketing automation solution makes it possible, we’re told, for marketers to create highly personalized, compelling mobile experiences in real-time without writing code or resubmitting to app stores.

The acquisition comes less than a month after the launch of the TUNE Marketing Console (TMC), a unified console created by integrating two previously independent products, MobileDevHQ and Appfuel, with MobileAppTracking, TUNE’s original mobile product, and marks a period of rapid growth in the advertising industry.

Continue Reading

Posted in Marketing Strategy, Mobile Advertising, Mobile Marketing, Mobile Partners, Technology0 Comments

Thinspace Joins with Tecnosys to Boost South American Customer Base

Thinspace Joins with Tecnosys to Boost South American Customer Base 8The tech revolution continues apace in South America, as it does around the globe.

Now comes this news: Thinspace Technology Inc., a global provider of scalable and affordable application delivery, virtualization, and cloud client technology will partner with Peru’s Tecnosys.

Thinspace serves public and private sector companies and organizations of all sizes. And Tecnosys has established new contracts with two government organizations in Peru.

Continue Reading

Posted in Announcements, Mobile Devices, News, Platforms, Technology0 Comments

Adios, Adobe Flash? Tech World Pretty Much Think Its Death is Timely, Indeed

Adios, Adobe Flash Tech World Pretty Much Think Its Death is Timely, IndeedSay goodbye to Flash. Well, maybe not today. But mark your calendar for “sometime really soon.”

“Flash, the popular software from Adobe Systems Inc., once brought Web to life, endowing pages formerly occupied by static text and photos with video clips and animated cartoons,” reports Robert McMillan in the Wall Street Journal (WSJ). “Last week the program, criticized for years as a security risk and a drag on online progress, became a top contender for the technology dead pool.”

Word is that Facebook’s chief security officer Alex Stamos recently told Adobe to “stop trying to fix Flash and kill it outright.”

Continue Reading

Posted in Marketing Strategy, Platforms, Technology0 Comments

Advert