Overstock Over the Moon About Epic Mobile Success

Overstock Over the Moon About Epic Mobile SuccessOn Monday, executives at Overstock.com shared with MMW their big news.

The company confirmed that its mobile app has been named the Web Marketing Association’s Best Shopping Mobile Application for the 2015 Mobile Web Awards.

If you’re not keeping score at home, this marks the fourth consecutive year in which an Overstock.com mobile app has been honored by the group.

Mobile Web Award candidates are judged on: creativity, design, interactivity, use of the medium, impact, content, and ease of use. Apps that receive the highest average score from the judges within a given industry category are named winners.

All told, the award is one more in a string of recent mobile app successes for Overstock.com. The online retailer recently surpassed the 5 million app download milestone, with 76 percent of its mobile app shoppers as repeat customers.

“We are committed to delivering an exceptional shopping experience to every one of our customers, including the millions who have downloaded our mobile shopping apps,” said Overstock.com President Stormy Simon. “Trends have changed, and as we see more and more customers choosing to shop on mobile devices, it is rewarding to have Overstock.com acknowledged as a leader in mobile commerce.”