OpenX Gets the Tap: Major League Gaming Selects Company for Its Digital Advertising Platform

OpenX Gets the Tap Major League Gaming Selects Company for Its Digital Advertising PlatformOpenX is the choice. For Major League Gaming (MLG), that is. MLG, a pioneer in the competitive gaming industry, just chose Open X, a leader in creating programmatic advertising marketplaces, to be the exclusive vendor for its digital media advertising ad serving and monetization.

“MLG is one of the most recognized brands in e-Sports and one of the fastest growing digital networks worldwide,” the formal announcement reads.

MLG has extensive reach, connecting with 20 million committed fans via web, mobile, connected TVs, gaming consoles, and social media channels.

MLG is billed as “the definitive property for advertisers to reach young men.”

“Under the terms of the exclusive agreement, MLG will leverage OpenX’s full stack platform to optimize its digital advertising inventory,” added the announcement. “OpenX’s integrated solution will manage MLG’s ad serving and programmatic monetization, which includes directly sold inventory, Real-Time-Bidding (RTB), and ad networks in one overarching auction.”

“OpenX is the most thoughtful and collaborative partner we’ve found in the industry,” said Don Reilley, Executive President of Global Sales at MLG. “That quality of listening, partnered with their industry leading technology and monetization solutions, made OpenX the best choice for us. As we have grown our business, OpenX has provided ways for us to continually scale up and increase revenue.”