One-Third of Android, iPhone Apps Engaged Before Users Get Out of Bed

According to the intriguing findings of a new survey by Ericsson, 35% of Android and iPhone owners use one or more of their mobile applications before getting out of bed in the morning.

Ericsson ConsumerLab’s research findings were presented at the Ericsson Business Innovation Forum in Silicon Valley earlier this week.

As it turns out, social media engagement is what’s driving the early morning app indulgence. As expected, Facebook is the most popular app to access in bed, with some eighteen percent of all users logging in upon waking up.

Ericsson ConsumerLab’s research also found that this “app culture” is easily transferable between mobile devices – people are using apps on tablets in much the same way as they do on smartphones. The context and situation, not the device, determine how the consumer uses the app.

In addition to the hoards of Americans who check Facebook before breakfast, the study shows that at least 20% of all smartphone users do a last check in bed before going to sleep at night.

The most popular time to check what friends are up to is late in the evening before heading to bed, based on the findings of Ericsson’s study.

Michael Björn, Head of Research at Ericsson ConsumerLab, says: “Our research found apps are appealing to people at an emotional level. Consumers become attached to a certain set of apps that makes them feel more in control of their lives, and turns everyday chores into positive experiences. Apps even give consumers a new sense of freedom; if a new situation arises, there’s probably an app out there that could help them.”

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