Telecoms provider O2 has reason for celebration.
The company, MMW has learned, is one of the utility industry’s fastest growing social media brands.
That’s according to the latest Utility Social Media Benchmark results from eDigitalResearch.
O2 top all three league tables and are the only brand within the benchmark to reach over 1million followers on Facebook. The mobile provider regularly engages with its audience with frequent competitions and offers utilizing its O2 Priority rewards scheme.
The study also found that Ovo Energy “have made one of the biggest improvements wave on wave, having moved an impressive nine places up the Facebook league table becoming the highest ranked energy provider.”
All told, the energy provider has also managed to attract almost 7,000 new Twitter followers in the past twelve months, moving them into the Twitter top ten for the first time.
Kat Hounsell, Sales and Marketing Director at eDigitalResearch, says that social media usage “is now paramount for utility brands who need to ensure they are reaching out and proactively engaging with their audience.”