Taking the concept of interactive advertising to the next level, Nuance Communications unveiled something new on Monday: “Voice Ads.”
Voice ads are an innovative new mobile advertising format that “lets people have a two-way conversation with the brands they love.”
According to Nuance, Voice Ads transforms traditional mobile advertising into an engaging and entertaining conversational experience, and finally gives consumers a say in the way brands advertise to them – literally.
Nuance Voice Ads is optimized for the unique capabilities of the mobile device: location awareness, mobility, and voice input. Voice Ads technology is fully scalable, and is easily integrated with and distributed across the entire mobile ad ecosystem.
“Compelling user experiences are critical to mobile advertising – you have only a few seconds to capture the interest of a demographic that is always on the go, multitasking, and seeking instant gratification. Voice Ads engages multiple senses while creating an even stronger emotional connection through conversation with a brand,” explains Brett Leary, Vice President of Mobile at Digitas.
To learn more about Nuance and Voice Ads, click here.