Nonprofits Continue To Ramp Up Mobile Efforts For Charities And Mobile Donations

Nonprofits are moving into the mobile realm like never before, ramping up efforts to leverage the medium for its immediacy and direct response attributes. DMnews is reporting that …

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Nonprofits Continue To Ramp Up Mobile Efforts For Charities And Mobile DonationsNonprofits are moving into the mobile realm like never before, ramping up efforts to leverage the medium for its immediacy and direct response attributes.

DMnews is reporting that nonprofit group The Leukemia & Lymphoma Society (LLS) recently launched a 10-day mobile giving campaign, for example, partnering with soccer star Landon Donovan to raise money for blood cancer research and patient services.  Citing mobile’s immediate nature and ease of use, the organization has placed heavy emphasis on mobile in recent months to boost donations.

Another huge benefit to using mobile for donations is the advantage in utilizing data collection for future efforts.  “We’ll be following up with those who opt in through mobile to collect their e-mail addresses to retarget to them later on,” said Todd Whitley, VP of eMarketing at LLS.

A prime example of the boost that can be achieved using mobile is the “Mobile Giving Foundation,” who has seen growth go from zero to more than $50 million in donations since it launched in 2008, spurred by catastrophic events like the January earthquake in Haiti.  Combined with the Gulf oil spill, the Mobile Giving Foundation played a pivotal role in getting resources donated via mobile devices to those who needed it most.

Office supply giant Staples is another organization who’s recently jumped on the mobile giving bandwagon.  The company unveiled a unique text-to-donate program in mid-July, which is now in its third year of  partnering with “Do Something 101,” a nonprofit that urges young consumers to support causes they are interested in.  When consumers text the word “notebook” to a designated code, a $5 donation will be made instantly to Do Something 101.

As efforts continue to increase, it’s no wonder why nonprofits are banning together to petition the FCC for open standards in using SMS.  We reported recently on numerous nonprofits such as American Public Media, Center for Community Change, The Humane Society of the United States, Reform Immigration for America and the United States Conference of Catholic Bishops coming together to file a letter with the FCC demanding fair practices and an open ecosystem to utilize SMS to advance their respective missions.

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4 comments

  1.    Reply

    Dear Justin____I am so impressed with the article. I am working with our developers in India where we will be looking at developing a very affordable platform to enable NPO's religious institutions, schools and even homebased care workers to benefit from mobile giving __I am not so sure about where we are with mobile giving in Africa and i am currently doing research on it. I just feel that mobile users increased in Africa and that there is huge potential for this form of giving. This will allow organisations to build up a recurring form of income and could in the end assist organisations to become more self sustaining and less donor funded.__I would really appreciate if we could get in contact as i can see that you have broad knowledge on what is happening in the mobile technology industry.__You can have a look at my website http://www.myvirtualworker.co.za or contact me on monica.heynes@myvirtualworker.co.za or monica.heynes@gmail.com.

  2.    Reply

    That's incredible how technology has came so far along to provide for nonprofits in this really cool way. I enjoyed reading the article, thanks stop by my blog and spread the word.

  3.    Reply

    Text to give has been huge in 2010 and will only continue to grow. Great to see so many charities are seeing the benefits, and some retailers are getting on board too. I recall a recent case study of A&P and Food Emporium raising funds for the Children's Miracle Network through text giving, I believe that was quite successful too.

  4.    Reply

    This is a new frontier for nonprofits. Mobile is growing, and fast. In 2009 alone 4.1 billion text messages were sent. Finding ways to empower your donor communities with tools they are using every day is a great way to increase engagement and contribution (http://bit.ly/e360GoMobile).