According to the findings presented in Nielsen’s State of the Media: The Mobile Media Report, the current mobile media landscape clearly shows a strong preference for mobile apps among smartphone owners.
On Thursday, Nielsen revealed via Nielsenwire that the majority of 25-34 and 18-24 year-olds now own smartphones – 64% and 53% respectively.
Nearly two-thirds of smartphone owners (62% to be exact) have downloaded apps on their devices during the last thirty days.
Not surprisingly, “games” is the top application category.
Nielsen also points out that the number of smartphone subscribers using the mobile Internet has grown 45 percent since last year.
Underscoring the growing consumer engagement with mobile commerce and mobile coupons, 87% of active app downloaders have used deal-of-the-day websites like Groupon or Living Social.
Lastly, and no big surprise here, “younger groups text the most. In Q3, teens 13-17 sent and received the most text messages (an average of 3,417 each month).”