The performance display advertising specialists at Criteo have just announced the beta release of their newest solution.
The new offering provides app developers and mobile marketers a “cost effective, performance driven solution” that Criteo says is conducive to engaging and converting valuable users and increasing the lifetime value of customers using their mobile application.
Criteo’s mobile in-app product combines real-time customer behavior with the advertiser’s own product catalog and creative content.
“Extending to mobile its world-class recommendation and prediction Engine, the new mobile solution generates fully personalized, dynamic banners in real-time, with each individual adoptimized to maximize conversions at a specific return on ad spend (ROAS) objective,” the company said in its formal announcement.
With the recent release of a solution for mobile web and now the addition of in-app advertising, Criteo says its “uniquely positioned” to provide a comprehensive solution across desktop and mobile for existing and new clients.
To learn more about what Criteo is up to, click here.