AppsFlyer, a leading global mobile attribution and marketing analytics company, has just published its latest AppsFlyer Performance Index, ranking the top media sources in mobile advertising between January – June (H1), 2016.
The new Index reveals industry changes and new players in the always-evolving app marketing landscape, comparing advertising network rankings with positions previously held in the last Index, at the end of 2015.
As with preceding editions, The AppsFlyer Performance Index delivers an independent, bird’s-eye view of the entire mobile advertising ecosystem by evaluating which media sources have the ability to scale app user growth, deliver strong retention rates and attract the most engaged app users.
This time around, the Index serves up a global look at the best performing mobile media sources.
A few key findings from the latest edition of the Index include:
- Facebook continues to dominate, maintaining its position as the top media source in mobile advertising. Thanks to its unmatched scale and strong retention, the social network ranked first place globally in both the Android and iOS power rankings.
- Google is making impressive gains in mobile, especially in its ability to deliver quality users driven by powerful intent signals. The search giant has also driven massive scale, combining for a powerful quantity-quality punch.
- Twitter has shown it can consistently deliver loyal users across the board. On Android it holds the #1 and #2 positions in global retention scores in both non-gaming-related and gaming-related categories, respectively. While on iOS, the social network climbed up the charts to reach the top 5.
“We’re excited to release the latest edition of The AppsFlyer Performance Index, which has become one of the most important resources in the mobile marketing industry for publishers, advertisers and even investors,” said Oren Kaniel, CEO of AppsFlyer.
To download The AppsFlyer Performance Index for H1 2016, click here.