Who doesn’t need more Fyber in his diet?
That’s the thinking of Fyber, a leading mobile advertising technology company. The company just announced open beta of its Real Time Bidding (RTB) platform.
“Through RTB –a programmatic technology–Demand Side Platforms (DSPs) and their advertisers can bid on inventory in real time and apply fine-tuned targeting on the inventory most relevant to them, which yields better ROI and higher eCPMs,” said Fyber in a recent press release. “With this introduction, Fyber brings together a mediation layer across interstitials and rewarded video with an RTB exchange.”
Fyber’s goal? To become a “one stop shop” for publishers.
“With the introduction of RTB into the Fyber platform, our goal is to serve as a one-stop shop for publishers to manage all of their mobile advertising needs,” said Janis Zech, Co-founder and CRO, Fyber. “For DSPs, we want to become the de facto platform for transacting high-value ad formats such as interstitials. We knew this was an inevitable move for Fyber, and are thrilled to be rounding out our stack and offering RTB especially as more budget and demand moves towards programmatic. This move enables us to provide developers with access to all budgets available in the exchange.”
The open RTB-based exchange enables DSPs to reach the most valuable audiences through what Fyber calls “premium inventory”(high-performance ad formats, including rewarded video and interstitials).
Partners already using Fyber’s RTB program include TradeMob, Mars Media Group, Ajillion, Pocket Math, Remerge, and Liquid M.