Apple gave its best effort to ensure a smooth and consistent flow of product through its supply channels to survive the anticipated holiday shopping demand across the globe.
But it didn’t exactly work out as planned for the iDevice maker.
With Christmas looming fast on the horizon next week, getting one’s hands on a high-end iPhone 6 or iPhone 6 Plus model is getting increasingly difficult.
Citing data from Piper Jaffray analyst Gene Munster, CNET reports that “Apple stores indicated 56 percent of iPhone 6 and 6 Plus models were available as of December 12 — a big jump from almost no supply in mid-November, but still not the 100 percent availability that was expected at this point.”
But if you’re in the hunt for a 128GB iPhone 6 and 6 Plus, orders placed online with Apple are showing an estimated shipping time of 7 to 10 days, effectively pushing delivery of the hardware to the very last minute for holiday shoppers.
‘Munster said that Apple probably knew that iPhone 6 supply would be constrained when it issued its financial forecast for the current quarter. But the unexpectedly lower supply could limit any ‘meaningful upside’ to revenues for the quarter,” CNET reports.