NCM Tapped as Official Representatives of Lions Festivals in USA

Lions Festivals have announced that America’s largest cinema advertising network, National CineMedia (NCM), has been appointed as the official representatives in the USA. According to a provided statement …

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NCM Tapped as Official Representatives of Lions Festivals in USA

NCM Tapped as Official Representatives of Lions Festivals in USALions Festivals have announced that America’s largest cinema advertising network, National CineMedia (NCM), has been appointed as the official representatives in the USA.

According to a provided statement emailed to MMW, Philip Thomas, CEO of Lions Festivals, explained that: “We have a network of representatives in 90 countries and as a global Festival the role that these representatives play within their own markets is essential to the whole creative community. We’re delighted to be able o welcome NCM to that team. Their knowledge and expertise, along with a passion for and understanding of what we do is second to none.”
NCM aims to help brands get in front of the movies that “shape the national conversation.”

According to a company news release, more than 700 million moviegoers annually see NCM’s FirstLook pre-show, which showcases “premium video content and advertising creative” on 20,050 movie screens in 1,600 theaters in 187 Designated Market Areas in the U.S.

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