Native Advertising Summit Planned for Chicago

On Friday, native advertising company Sharethrough announced plans to host the third iteration of the Native Advertising Summit this fall in the Windy City.

Scheduled for Tuesday, November 12 at the Hotel Palomar in Chicago, Illinois, the event will give attendees an opportunity to hear from some of the world’s leading brands, agencies and publishers as they highlight new advancements in the constantly expanding world of content and native advertising.

The Summit format will be a combination of panels, case studies, and keynote presentations that aim to explore the relationship between brands, consumers and technology.

According to details announced this morning, discussion topics will be centered on brand content creation, creative content marketing, the growth of native advertising on mobile, and the new dynamic between paid, owned, and earned media.

“Chicago is an exciting market in that they are creating some of the best online content. Many of the Midwest brands are not afraid to build content campaigns that are captivating, hilarious, and timely,” says Patrick Keane, president of Sharethrough.

The past two Summits took place in New York City and Atlanta.

“At Sharethrough,” Keane adds, “we believe combining content and choice is really the holy grail, and the Native Ad Summit Series brings together industry leaders in technology, media, and publishing to discuss and define this next chapter of digital advertising.”