MySpace Gets a Facelift, But Does it Matter?

MySpace… remember MySpace? Several years ago, before Facebook, Twitter, Pinterest, and LinkedIn became the undisputed top dogs of social networking, this little site called MySpace was worth hundreds of millions of dollars and existed as the must-have social network for the modern age.

We all know how that turned out.

But MySpace is making a comeback (kind of) today thanks to the renewed TLC being directed toward the otherwise dying social network. In case you missed the big announcement yesterday (Facebook, after all, grabbed all the big headlines with its much bigger announcement), MySpace has formally unveiled a newly designed website.

Following months of private beta testing, the MySpace facelift was publicly touted just in time for the launch of Justin Timberlake’s new single – his first in six years and the first original music he has put out since becoming co-owner of MySpace.

“With where we were in our development, and given that Justin was releasing his first single after many years and naturally wanted to put it on MySpace,” says MySpace spokesperson Neda Azarfar, “we decided that the timing was perfect for us to lift the invite-gate and enter an open beta stage in order to make his music available to all his fans.”

Although the social network was forthcoming last fall about its plans to avoid direct competition with Facebook and Twitter, MySpace still believes it can deliver value to the digital social world.

Hopefully for MySpace, the new design – which is being called sleek and stylish by some – will help attract renewed attention to the site.

Are you planning to go back to MySpace for personal or professional use?

This post was written by:

- who has written 6753 posts on Mobile Marketing Watch.

Contact the author