It was announced today that Flirtomatic, the fast-growing Online and mobile social network service with over 4.5 million users, has selected Mocean Mobile to power its mobile advertising initiative in all markets across the world.
Flirtomatic currently serves over 600 million advertisements per month globally, so this is a big win for Mocean to say the least. The company’s platform allows for an “unrivaled assortment of advertising options,” including user-generated and house ads, premium placements, performance campaigns, mobile-specific targeting and gender targeting, among others. Furthermore, the mobile social networking company chose Mocean Mobile as their technology partner for its flexible support of rich media formats.
The folks behind Flirtomatic said they chose Mocean because they required a platform that can support the high frequencies they were experiencing, quickly and efficiently, especially during peak hours of the day. “With Mocean Mobile’s capabilities and Flirtomatic’s advertising goals, this is really a great fit,” said Mocean Mobile’s CEO, Dave Gwozdz. “We can provide Flirtomatic with an ad serving platform complete with solid campaign management tools and third party rich media integrations to allow for engaging, creative ad units on their mobile content.”