As a boon to Mocapay and mobile marketing in general, the New York State Restaurant Association, one of the nation’s largest, has selected Mocapay as its official mobile marketing provider.
The NYSRA will leverage the embedded marketing engine within Mocapay’s unique mobile platform to generate and distribute targeted mobile marketing campaigns for the New York City Chapter, and to inform its members about pertinent legislative issues, industry news, seminar and event updates and additional relevant information.
Mocapay will also provide detailed campaign analytics including full customization of campaigns and promotions through an organization-specific dashboard. The dashboard platform provides tools that will allow the NYSRA to build targeted campaigns and monitor real-time feedback to help track the effectiveness of specific campaigns.
Probably most important to the partnership is Mocapay’s ability to offer the NYSRA the only mobile solution in the marketplace that enables a secure, patented mobile payments solution. Mocapay offers its end-to-end mobile platform solution to merchant issuers of closed-loop loyalty, gift, and private-label credit, as well as financial institutions that issue open-loop prepaid, debit, and credit.
“Mobile is becoming one of the restaurant industry’s more effective tools to communicate with customers and drive traffic to restaurants,” said Andrew Rigie, director of operations, Greater New York City Chapters, NYSRA. “Our relationship with Mocapay reinforces the trend the industry is seeing regarding the need to adopt and integrate mobile technologies including mobile marketing campaigns to support customer acquisition and retention.”