On Tuesday, mobileStorm – an industry leading communication service provider – shared its thoughts on the Digital Marketing Blog in response to the new rules governing mobile marketing that were implemented by the Federal Communications Commission (FCC) last fall.
On October 16th, the FCC began enforcing a strict new set of rules pertaining to calls and text messages directed at consumers on their mobile phones.
The new rules, for example, require marketers to gain written consent from a consumer prior to adding that consumer to a mobile marketing campaign. This mandate, however, has proven confusing, controversial, and a counterproductive burden thrust upon responsible mobile marketers.
The paramount problem, mobileStorm contends, is that millions of Americans have already provided permission to receive promotional text message communications from the businesses and brands they know and trust.
On December 2nd, mobileStorm submitted comments to the FCC in support of the arguments and objectives put forward by the Mobile Marketing Association (MMA), and a broad coalition of mobile engagement providers.
In the post, mobileStorm asserts that greater clarification and guidance from the FCC are essential to reduce consumer confusion, ease burdens on businesses (many of which are small businesses) that would be forced to expend more time and resources re-securing the consumer permissions they’ve already painstakingly secured, and also curb the likelihood of frivolous class action lawsuits stemming from the ambiguous language found in the TCPA.
To read the complete post on mobileStorm’s Digital Marketing Blog, click here.