MobileFuse, a mobile-first advertising company, is rolling out this week what it calls “Mindset Video,” a mobile video advertising platform.
Mindset Video is designed to contextualize location-based data to better understand the user mindset and optimize ads “based on viewers’ real-time behaviors.”
Here’s how it works, according to details shared with MMW.
Mindset Video pulls granular location data – down to the square meter – and infuses it with environmental data, including the time of day, weather conditions, local event information and census information.
“Video is a strong, emotional medium that provides a richer, more interactive experience for viewers,” says Ken Harlan, CEO of MobileFuse. “Harnessing the ability to connect with audiences when they are in the right mindset elevates the power of video to the next level. With Mindset Video, brands and agencies can spend advertising dollars more efficiently by confidently targeting the right audience at the right time and directly impacting their bottom line.”