This morning, MMW was briefed by representatives from MasterCard regarding the company’s new partnership with PayAnywhere, a professional-grade mPOS solutions provider.
As a result of the new partnership, financial institutions – such as independent banks and credit unions – now have an added resource to help their small business customers accept payment cards more easily.
Ahead of today’s announcement, PayAnywhere says it had taken steps to provide greater functionality and support for local businesses and retailers.
“MasterCard has long been a driver of innovation in the payments space and through this distribution agreement I expect we will truly move the needle, driving understanding and adoption of this technology that will undoubtedly change the face of retail as we know it,” says Marc Gardner, CEO and founder of PayAnywhere.
MasterCard’s Truaxis loyalty reward platform will be integrated into PayAnywhere as a result of today’s confirmed partnership. This is intended to provide smaller retailers with the ability to “offer create and manage” targeted offers through the platform.
Stephen Carnevale, senior vice president of MasterCard, says this new offering is “the latest example of how greater convenience is being delivered through merchants of all sizes to MasterCard cardholders when they shop.”