Mobile Partnership Aims to Revamp European Public Transport Ticketing

On Friday, transport operator Stagecoach Group and the UK’s biggest communications company, Everything Everywhere, publicly confirmed their new partnership.

The two titans in their respective fields plan to transform the way consumers use tickets to travel on public transport.

To that end, the companies have unveiled the UK’s first Government-standard commercial deployment of mobile contactless transport ticketing, which could lead to a nationwide roll out across select bus and rail services in 2013.

The trial, already underway on the Stagecoach bus network in Cambridgeshire, enables a small cross section of bus users to receive, store and validate their bus tickets using their mobile phone.

“We’ve already started a new movement in the way we make payments and receive retail rewards on the high street, so this really is the next step – providing customers with additional simplicity and convenience to help improve their public transport experience,” says Gerry McQuade, Chief Marketing Officer for Everything Everywhere.