Mobile Now Central to eBay’s Business Model

Mobile Now Central to eBay's Business ModelCount eBay among the growing list of prominent companies quickly shifting to a mobile-first mentality.

eBay announced it has just updated apps for iPhone, iPad, Android and Windows, and an update to the eBay mobile web experience.

From the weekend announcement:

The eBay core apps and mobile web continue to bring the world’s largest marketplace to buyers and sellers on the go – now with new and enhanced features for product discovery and inspiration while making the buying and selling experiences more streamlined and intuitive.

“We want to provide eBay buyers and sellers with the ability to easily browse, shop, sell and manage their eBay activity whenever and wherever they are, no matter what device or platform,” explains Kevin Hurst, eBay’s VP of Mobile Products. “With these most recent updates, we’re making the overall experience better with significantly faster performance, inspired home pages for product discovery, expanded support for in-store pick-up and more.”

As MMW first reported last fall, eBay recently announced that it has agreed to acquire Braintree, a fast-growing and well-respected global payment platform.

The deal is worth a reported $800 million in cash.

“Braintree is a perfect fit with PayPal,” said eBay President and CEO John Donahoe in a statement issued to the press today. “Bill Ready and his team add complementary talent and technology that we believe will help accelerate PayPal’s global leadership in mobile payments. Together, we expect that PayPal and Braintree also will accelerate our leadership in supporting developers who are creating innovative solutions for next generation commerce startups.”

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