Mobile Marketing: What You Need to Know

Mobile Marketing What You Need to KnowIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Consistent with the Mobile Marketing Association’s stated mission to cultivate knowledge and build capabilities for marketers and agencies, the MMA on Thursday launched what they are calling the “first-ever comprehensive database” of mobile marketing case studies.

App Annie and Distimo – two companies that have provided MMW with ample app analytics data over the years – are now one. App Annie, the leading provider of app analytics and market data, has acquired Distimo.

It’s official; the most popular platform for interacting with marketing emails is now mobile devices. One problem that marketers still face however, according to recent reports, is that it’s becoming harder than ever to get users to click through on those emails once opened.

It was more than a decade ago that the ubiquitous phrase “Can you hear me now?” invaded American consciousness. Back then, cell users were asking the questions. Today, it’s mobile marketers. And the question they’re asking is: “Are you near me now?”

Scanbuy, the mobile engagement solutions provider known for serving up hearty insights into the growth and progress of the QR code industry, has just released its quarterly trend report showing that it processed nearly 22 million mobile engagements in Q1 2014.

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