Mobile Marketing: The Week in Review

Mobile Marketing The Week in ReviewIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Looking for a practical and knowledgeable guide to creating effective and successful mobile video ads? The team at Tremor Video — an advertising technology company — and the Mobile Marketing Association are here to help.

The bottom line of marketing has always been simply this; what’s the return on investment or ROI? Before the digital age it was much easier to figure this out but, even with the amazing amount of digital technology we have today, determining the ROI of any digital marketing campaign is still difficult at best.

comScore has released the latest data from comScore MobiLens and Mobile Metrix, which serve up a host of stats for the U.S. smartphone industry as of May 2014. Most impressively, 169 million people in the U.S. owned smartphones (70 percent mobile market penetration) during the three months ending in May, up 4 percent since February.

When Jessica Shyba posted a photograph of her infant son napping with his puppy, she became an instant online success, her photo and the blog she posted it on going “viral.” She had become an online “influencer,” and brands sat up to take notice.

It’s been exactly 2 years since ThriveHive successfully closed a seed round of $1.5 million and now, two years later, the company claims that their “everything in a box solution” to small business marketing needs is ready to be rolled out.

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